It used to be so easy to use an SEO link building service – all you had to do was set up a few link swaps with willing partners. Now that everything is more commercialized and more sophisticated,there are now entire firms that focus their services on brokering link swaps between websites. That’s when google started making it tougher for marketers. Now, irrelevant links are not capable of giving your page rank a boost. And link building services that are automated? Google squished that dream like a child’s sandcastle.

Read the rest of this entry